DSTV / MULTICHOICE
THE PROBLEM
Create an engaging and stand-out activation for DStv as the lead sponsor of the AFRICA COM conference 2019.
Position the brand as innovative, with DStv taking Africa into the next era of digital
entertainment and technology.
THE IDEA
Acquire the best-positioned exhibition area at the conference with premium visibility.
Design this space to represent DStv’’s ambition to fast-track us into the digital future.
Make sure the space is both functional but exciting
HOW WE DID IT
We built a life size bullet train model as the exhibition stand and named it the Future
Forward Express.
This spoke to the fast speed at which DSTV was taking us into the future of digital
content.
We used this space as an area for our client to host meetings with some global
stakeholders and potential partners.
We closed the weekend with the client hosting a cocktail party in the exhibition space with their newly found network.
